PR
Uber’s “Academic Research” Program: How to Use Famous Economists to Spread Corporate Narratives
Uber's employees co-authored academic papers with brand name scholars that were then used to back the company's PR and lobbying strategy. Published in respected...
PwC and the Oscars: When Auditors Take Investors to La La Land
PwC suffered an enormous blow to its reputation following the Oscars because the ceremony is highly visible and the failure was simple to understand. But the accounting giant has experienced many blunders in the last...
