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Opposing Comments Drive Organizations’ Social Media Engagement but Undermine Offline Goals

In new research in collaboration with Color of Change, Dante Donati and Lena Song find that comments on social media posts help drive platform engagement for organizations. However, comment sections are often populated by a vocal minority, and adversarial comments from them come with reduced off-platform support for the original posters.

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Opposing Comments Drive Organizations’ Social Media Engagement but Undermine Offline Goals

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The Case for Public Factories

If Elon Musk Wants To Compete With Anthropic, He Should Build Rather Than Buy

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Featured Stories

The Case for Public Factories

If Elon Musk Wants To Compete With Anthropic, He Should Build Rather Than Buy

Innovation Suffers When Governments Can Alter Their Contracts

Large Donors’ Networks Matter More Than Their Dollar Contributions

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The TikTok Ban Was a Model for Digital Competition Policy

If Markets Can Reprice for Hormuz, They Can Reprice for Paris

Your 401(k) Is Propping Up the AI Bubble

Consumers Prefer AI Music Until They’re Told It’s AI

How America Can Put Data Centers in Service of Reindustrialization

The Economy Ruined American College Grads’ Prospects. They Fought Back

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When Migrant Workers Disappeared, Korean Firms and Workers Struggled

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