The Federal Trade Commission’s case against Meta for monopolizing personal social media through its acquisitions of Instagram and WhatsApp serves as a warning of allowing Big Tech companies to acquire nascent competitors in the artificial intelligence market through quasi-mergers that dodge government scrutiny. Based on new research, Alexandros Kazimirov argues that antitrust agencies can look at a combination of circumstantial evidence, including market product proximity, price premiums and product discontinuation, to help adjust their approach to keep AI markets contestable, rather than trying to restore contestability ten years from now.