Tobias Salz

Tobias Salz is the Castle Krob Career Development Associate Professor of Economics at MIT. He works in the field of industrial organization. His main research interests are platforms, digital markets, transportation, and artificial intelligence. His research often combines theory with new observational data sources or experiments.

Why Google’s Dominance in Search Persists – And How to Fix It

A new field experiment sheds light on why Google continues to dominate the search engine market despite regulatory interventions and the availability of alternatives. The authors find that while Google offers higher quality, consumer overestimation of this advantage—along with inattention and default effects—helps entrench its market power and limits the effectiveness of proposed antitrust remedies.

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