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Shirsho Biswas

Shirsho Biswas graduated with a Ph.D. in Marketing from the University of Chicago Booth School of Business in June 2020. He starts as Assistant Professor of Marketing at the University of Washington, Seattle in mid-July 2020. His research interests include studying consumer response to advertising and media by employing both large scale field experimentation and econometric analysis.
Covid-19

The Persuasive Effect of Fox News: How Increases in Fox News Viewership Reduced Compliance With Social Distancing Guidelines

Jean-Pierre Dubé
Using zip-code level data on Fox News viewership and individual cellphone movement data, a recent study finds that increasing the local viewership of Fox...

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The publication of the Stigler Center at The University of Chicago Booth School of Business

ProMarket is dedicated to discussing how competition tends to be subverted by special interests. The posts represent the opinions of their writers, not necessarily those of the University of Chicago, the Booth School of Business, or its faculty. For more information, please visit ProMarket Policy.