Jean-Pierre Dubé

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business, Director of the Kilts Center for Marketing, a Research Associate at the National Bureau of Economic Research, and an Academic Trustee for the Marketing Science Institute. Dubé’s research interests lie at the intersection of empirical industrial organization and quantitative marketing. He has conducted empirical studies on the formation of consumer preferences for branded differentiated products, price discrimination, advertising and issues related to the industrial market structure of consumer goods markets, Food Deserts and the role of misinformation in consumer demand. His work has been published in leading journals such as The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics. He is currently an area editor for the Journal of Marketing Research, Management Science and Marketing Science. He was awarded the 2008 Paul E. Green Award for the best paper in the Journal of Marketing Research.

The Persuasive Effect of Fox News: How Increases in Fox News Viewership Reduced Compliance With Social Distancing Guidelines

Using zip-code level data on Fox News viewership and individual cellphone movement data, a recent study finds that increasing the local viewership...

Latest news

Reversing the “Resource Curse” with Foreign Corruption Regulation

Anti-corruption regulation originating in developed countries is effective in changing corporate behavior and has a positive economic impact on developing countries.

The Death of Hong Kong’s Rule of Law

Hong Kong's rule of law has suffered a fatal blow. With the national security law, the authoritarian regime has all that it...

President-Elect Joe Biden and the Real Lessons of DuPont

Simply talking corporate America into being more responsible is not enough. It may get corporations to talk the talk, but not to...

How Companies Spin Off Environmental Liabilities to Avoid Legal Obligations

Environmental externalities are vexing for corporate decision makers, but some companies have figured out a way to deal with them: a spinoff....

How Pfizer’s Vaccine Announcement Demonstrates the Political Power of Firms

By timing the disclosure of the results of its vaccine trial, Pfizer could have influenced the 2020 presidential election. This is worrisome...

The Useful Distraction of Section 230

How the red-herring of a politicized Section 230 and “conservative censorship” distracts from a bipartisan national privacy act.

Institution Man: How Corporations Came to Dominate the US Economy

In the first chapter of his book Transaction Man, Nicholas Lemann explores how Adolf Berle, author of The Modern Corporation and Private...