Articles by Hubert Horan:

Uber’s “Academic Research” Program: How to Use Famous Economists to Spread Corporate Narratives

Uber’s employees co-authored academic papers with brand name scholars that were then used to back the company’s PR and lobbying strategy. Published in respected journals, those articles are based on proprietary data and non-replicable analysis. Moreover, they all don’t discuss the subsidies that make it possible for Uber to pursue market dominance despite its endless losses. 

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The Uber Bubble: Why Is a Company That Lost $20 Billion Claimed to Be Successful?

In the first of three interrelated articles, transportation consultant Hubert Horan discusses Uber’s “uncompetitive economics.” There is no real innovation in the company’s business model, he argues. Its market share is the product of predatory pricing and gigantic subsidies, not of higher productivity.

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