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Dante Donati

Dante Donati is an Assistant Professor of Marketing at Columbia Business School, specializing in the empirical analysis of firm and consumer behavior on online platforms. He is also the co-founder of Virtual Lab, an open-source tool for online survey recruitment and the evaluation of advertising campaigns. Before joining Columbia, he received a Ph.D. in Economics from Pompeu Fabra University and collaborated with the World Bank on policy-oriented research.
Antitrust and Competition

A TikTok Ban Would Raise Ad Prices on Meta and Harm Small Business

Dante Donati
In new research, Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.

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The publication of the Stigler Center at The University of Chicago Booth School of Business

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