Media pluralism is a core democratic value in Europe. Upholding it requires that media concentration is scrutinized beyond its impact on competition in the traditional economic formulation. By addressing the challenges posed by dominant media players and fostering a diverse information ecosystem, Europe aims to uphold media plurality as a democratic value and ensure that citizens can engage in informed decision-making. From this angle, the European approach to protecting media pluralism might offer an interesting comparative  perspective for the United States debate, write Maciej Bernatt and Marta Sznajder.