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When Search Becomes Advice and Advice Raises Prices

In new experimental research, Amit Zac and Michal Gal find that users who use artificial intelligence chatbots to conduct online shopping are being directed to established brands at higher prices without a clear improvement in quality. The logic of AI algorithms risks consolidating markets around established firms while reducing consumer welfare for shoppers.

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February 19: How the Financial Sector is Rigged Against You and How to Fix It